More than just a KOM
Kings of the Flemish Mountains is a group of cyclists who fully embrace their passion on the iconic climbs of the Flemish Ardennes. What started in spring 2025 as a shared drive to attack Strava segments and chase KOMs quickly grew into a close-knit group with its own identity.
On April 30th 2025 they launched their Instagram channel, and since then it has never been just about speed and numbers, but also about the story behind the effort. Honest rides, relatable suffering and above all a lot of fun on and off the bike are at the core.
Today they are more than riders. They are building a community that pushes each other forward, challenges one another and enjoys every corner and climb of the Flemish Ardennes, with or without the KOM.
Building performance, together
From passion to structured progress
What started as a pure passion for cycling has grown into a group that works in a focused and purposeful way on performance and progress. The Kings of the Flemish Mountains combine their love for the Flemish Ardennes with a clear drive to improve, ride after ride, climb after climb.
Training with insight, riding with intent
Their approach goes beyond simply riding hard. They combine on-bike experience with a more thoughtful way of training and managing effort. Every ride has a purpose, every effort is used to become stronger and move closer to their next performance goal.
Supported by Etixx, driven by the same ambition
At Etixx, we support athletes who want to improve every single day. The Kings fit that mindset perfectly. With shared Belgian roots and a strong focus on performance and recovery, we help them get the most out of every effort and recover faster, so they can consistently build their form and results.
