Lieke Hijlkema

Running and Cycling

Urologist & Endurance Athlete Sport has been an integral part of my life from an early age. Beginning with swimming and volleyball in my youth, I continued this passion through secondary school, focusing on sports sciences. Today, as a practicing urologist and surgeon, I find balance and rejuvenation through running and cycling after demanding days in the hospital. I am proud to serve as a team doctor for Alpecin–Deceuninck, where I merge my medical expertise with my enthusiasm for cycling. Personally, I’ve completed several granfondos, notably finishing as the fourth woman in the Cannibale. Over the past two years, I’ve embraced gravel biking, enjoying the freedom it offers in nature. Running remains a cornerstone of my routine. Since 2025, I’ve been a member of the ASICS FrontRunner team, embodying the philosophy “Sound Mind, Sound Body.” With three marathons completed and a personal best of 3:45, I’ve recently ventured into trail running and am preparing for my first trail race this summer. For me, sport is more than just physical activity—it’s therapy, passion, and a way of life.

Athletics (400m hurdles, 4x400m)

I am Paulien, a 400m hurdles runner and Belgian Cheetah who is always smiling as she works towards my big sporting dreams! To reach my goals, I have to challenge myself on training and stay healthy. The Etixx products support me a lot in this! They are on my menu every day, making my dreams come true and allowing me to dream even further!

Duathlon

I am Jana, 27-year-old, recruiter, duathlete, bon vivant and friend of cyclist. Always looking for sporting challenges and physical and mental kicks. Driven by (sometimes too) challenging race goals, constant personal development and long distance challenges that pull me out of my comfort zone. Further passionate about healthy and balanced (sports) nutrition, which makes me very proud to be an Etixx Ambassador. I can always trust the products of Etixx to help me reach my sporting goals.