PlugPlug Gravel

Supply events

Thanks to a new partnership with event organiser Count Me In, we are taking an extra step in activation at events from 2025 and strengthening our presence within the growing gravel community. As the official sports nutrition partner of their 11 PlugPlug gravel events, we will ensure a high-quality supply for all gravel riders with Etixx.

Count Me In has been the market leader in organising recreational gravel events since 2023. With a passion for adventure and a strong community of cycling enthusiasts, they bring together thousands of participants every year for unique and challenging rides through the most beautiful landscapes of the Benelux. Their events guarantee carefully plotted routes, surprising stops and an unforgettable experience for beginners and seasoned gravel riders alike.

In addition to their events, they also offer GPS routes through their innovative cycling route platform, ‘The Route Builder’. This platform allows both individual riders and groups to easily discover new and inspiring routes, complete with detailed route descriptions, altimeters and local hotspots.

With a constant focus on quality and innovation, Count Me In continues to enrich the cycling world with perfectly organised events, driven by the motto: Adventure begins where tarmac ends. Whether you are looking for a challenging gravel ride or a relaxing ride through nature, Count Me In ensures that every kilometre becomes an experience in itself.

The PlugPlug gravel events are all about ‘Fuelled By Etixx’, which means that your participation will not only be unforgettable, but also enhanced by high-quality supplies of Etixx products. Have you always wanted to try qualitative sports nutrition?

Then we have good news! As a participant, you will receive two, three or four products from our range. The number depends on the distance chosen at registration. On top of that, our delicious Isotonic is available at every supply point. As if that were not enough, you will receive exclusive benefits on the Etixx range at registration and after the event. Not only enjoy an extraordinary sports experience, but also benefit from special privileges you will not find anywhere else. We look forward to sharing an unforgettable gravel experience with you! #FuelYourGoal

Stay tuned voor for the following gravel events